Overland Mail advertisement
This is an advertisement for the Overland Mail route to California. The written copy of the ad boasts six days to Sacramento using the stagecoach. The stagecoach contract for mail service was awarded to John Butterfield's Overland Mail Company in 1857. The company began service in 1858 along a southern route from Memphis, Tennessee, and St. Louis, Missouri, to San Francisco, California, two years before the Pony Express began. In 1861, the Overland Mail stagecoaches moved to the central route after the financial failure of the Pony Express on that line. The move helped the federal government ensure stable contact with gold-rich California through the Civil War.
National Postal Museum, Curatorial Photographic Collection