The Postal Service issued a non-denominated, pre-sorted first-class mail postcard rate (fifteen-cent value) Woody Wagon stamp in Denver, Colorado, on August 3, 2001. The stamp, designed by Kevin Newman of Santa Monica, California, went on sale nationwide August 4, 2001.
The Woody Wagon stamp features a woody station wagon. Wood-paneled vehicles, or woodies, captured the imagination of the American public from the 1930s through the 1950s. Woodies came in several models, including sedans, convertibles, station wagons, and trucks. Originally designed as stylish cars for wealthy buyers, woodies were later marketed as practical transportation for families, who found woody wagons ideal for shopping trips and vacations. Today, woodies are favorite attractions at automobile shows.
The stamp was produced in self-adhesive coils of 10,000. Sennett Security Products printed 310 million stamps in the gravure process.
Postal Bulletin (June 28, 2001).