The Postal Service issued a self-adhesive souvenir sheet of ten 32-cent Bugs Bunny commemorative stamps on May 22, 1997, in Burbank, California. The stamps were sold only as souvenir sheets.
Designed and illustrated by Warner Bros., a Time Warner entertainment company, the stamp features the cartoon character Bugs Bunny leaning against a rural mail box and holding his trademark carrot. Bugs Bunny served as the official "ambassador" for STAMPERS, the Postal Service's stamp collecting program for children.
The stamps were printed by Avery Dennison in the gravure process.
Postal Bulletin (April 24, 1997).