A special issue postage stamp with the theme "Alcoholism - You can beat it!" was issued August 19, 1981, in Washington, DC. The special issue stamp was designed by John Boyd of New York, New York, and modeled by V. Jack Ruther.
The 18-cent stamp conveyed the message that alcoholism is a treatable disease. This was supported by the fact that, at the time that the stamp was issued, there were over nine million recovered alcoholics in the United States.
The stamp was printed in intaglio process, with fifty stamps per pane.
Postal Bulletin (July 16, 1981).