For the fifth consecutive year, the Postal Service issued a new 25-cent Love special stamp. Issued on July 4, 1988, in Pasadena, California, this stamp featured a lovely pink rose against a leafy, dark green background. The dedication ceremony was held in conjunction with the Independence Day celebration at the Rose Bowl.
The stamp was unveiled earlier that year during the New Year's Eve celebration in Washington, DC, to signal the beginning of 1988, and was featured later in the day at the Tournament of Roses Parade in Pasadena as a salute to the centennial of that annual pageant. Designed by Richard D. Sheaff, the stamps were printed in the photogravure process by the Bureau of Engraving and Printing, with panes of 100.
Additionally a 45-cent Love stamp was issued on August 8, 1988, in Shreveport, Louisiana. This stamp features a lush arrangement of vibrant red and yellow roses bursting from a bed of dark green foliage. The dedication ceremony was held at the American Rose Center, the world's largest rose garden and clearinghouse for all new roses. Designed by Richard Sheaff, the stamps were printed in the photogravure process by the Bureau of Engraving and Printing, with panes of fifty
Designed to meet the two-ounce first-class postage rate, this stamp delivered more than its 25-cent counterpart. Most wedding invitations include at least two envelopes in addition to the invitation and, many times, an R.S.V.P. card. Previously, a bride-to-be might combine a Love stamp with another issue or use two Love stamps to meet the two-ounce postage rate required for mailing the invitations. This new issue provided the correct postage with a single stamp.
The Love stamp had proven a popular choice for customers corresponding with friends and family. Until 1988 more than 36 billion Love stamps had been produced. These stamps fell into the Special Issue category, which meant they were printed in larger quantities and as often as necessary to meet customer demand.
Postal Bulletin (June 16, 1988).
Postal Bulletin (July 14, 1988).