A 22-cent commemorative stamp, issued on April 28, 1987, honored the centennial of the United Way concept of community problem solving.
The design features six horizontal bands of color that approximate the shades of a rainbow and the motif of the United Way logo. Below the bands are overlapping profiles of six persons, representing the diversity of persons contributing to and benefiting from volunteer services. United Way of America brings together millions of volunteers from all walks of life and income groups to address the expanding need for health and human care services.
The concept of a unified fundraising effort grew from the recognition by religious leaders in Denver a century ago that they could meet people's needs more effectively if volunteers worked together instead of separately. In the 1950s, the program took a further step when business and labor leaders joined to form community-wide campaigns rather than multiple appeals at the workplace.
Designed by Jerry Pinkney, the stamps were printed in the offset/intaglio process and issued in panes of fifty.
Postal Bulletin (April 16, 1987).