Arago: Rural America Issue

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Rural America Issue
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Each of the three 1973-1974 Rural America stamps celebrated a different theme associated with life in rural America. The different rates, eight cents or ten cents, deserve mention. The first stamp issued, the 8-cent Angus and Longhorn Cattle Rural America, was issued in October 1973, when the first-class domestic letter rate was eight cents. However, the Postal Service released the other two stamps ten months later, in August 1974. On March 2, 1974, the first-class domestic letter rate had increased to ten cents, resulting in two different valuations for the Rural America stamps.

Reference:

Kloetzel, James E. 2009 Specialized Catalogue of United States Stamps and Covers. 87th ed. Sidney, Ohio: Scott Publishing Co., 2008.