Airmail poster advertising the ten-cent rate
This airmail poster reminded its audience that airmail is good for business. It announces that the “first to arrive gets first attention.” Text at the bottom of the poster reminds readers of the new ten cents per half-ounce airmail rate. The poster includes an illustration of a biplane at the top. Businesses were generally supportive of airmail service and were among its most frequent users during the service's first decade. The Post Office Department used this poster increase that customer base.
The price for airmail bounced up and down over the next few years, with rates tied to different levels of service, including distance. On February 1, 1927, when this poster was published, airmail rates were set at ten cents per half-ounce.