The Postal Service issued a non-denominated, pre-sorted standard (10-cent value) Atlas stamp in New York, New York, on June 29, 2001. The stamp was designed by Kevin Newman of Santa Monica, California, and based on a photograph taken by Horst Hamann..
The Atlas stamp features an acrylic painting of the bronze statue Atlas, a striking example of art deco sculpture by Lee Lawrie. The statue stands in front of the International Building at Rockefeller Center in New York City. According to Greek mythology, Atlas bore the heavens on his shoulders, and Lawrie's Atlas holds an armillary sphere, which contains the twelve signs of the zodiac. The axis of the sphere points to the North Star. The Atlas stamp is part of the American Culture Series.
The Banknote Corporation of America, Inc., printed 800 million stamps in the gravure process. The stamp was produced in coils of 10,000. The stamp was reissued in November 2003 in a PSA coil of 10,000. Avery Dennison printed 210 million stamps in the gravure process.
Postal Bulletin (May 31, 2001).
Postal Bulletin (August 19, 2004)